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Aussie Motorcycle jeans capture global attention in the Motorcycle Brand Contest | Manufacture News | News

“Game changing” Aussie Motorcycle jeans capture global attention in the Motorcycle Brand Contest of the German Design Council

Material blend jeans that are as tough as leather, have again caught the attention of some of the most reputable design judges in the world.  Translation? The world has caught up to what many of us have known for years – Melbourne’s own Draggin Jeans are amongst the top product designs on the globe.

The family owned company, serving bikers and the fashion conscious around the world, has received a prized ‘Best of Best’ for its game changing Holeshot jean. And when we say ‘game changing’ we mean it. The Holeshot jean is revolutionary, is tried and tested and has the ability to withstand the rider/ground abrasion experienced during a motorbike fall. Holeshot is placed at the forefront of national design, now confirmed by the International awards announced this week.

The Holeshot design, is the world’s best CE Approved Level 2, and uses only the world’s best fibres with a military grade DuPont® Kevlar™ and Dyneema, known as the world’s strongest, in its mix to make it tougher than every other product of its type, in the market today.

Highly relevant to the German Design Council is passion and at Draggin the passion for motorcycle protective clothing oozes from its CEO Grant Mackintosh to every level of the organisation. There are not many CEOs that can say they literally put their butt on the line to prove their product. Today Draggin has proven itself with more scientific testing to substantiate the claims. As for ‘coolness’, well the jeans look like a pair of fashion jeans with protective lining seamlessly fitted – how cool is that!

Draggin Jeans CEO, Grant Mackintosh, explains the brand’s motivation behind its recent direction, “We want to offer our customers designs that look and feel just as good their regular jeans. The Holeshot form part of our innovative ‘next-gen’ range that retains the market-leading protective qualities Draggin is renowned for, while raising the bar for design and fit.”

Draggin Jeans will be presented the award at the Salon “Mondial de l’ Automobile” in Paris as part of a festive dinner in September 2016.

About the Motorcycle Brand Contest of the German Design Council

The German Design Council, the expert for brand and design in Germany, bestows the Motorcycle Brand Award. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the Lower House of German Parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. The exclusive network of foundation members includes in addition to designers and design associations, in particular the owners and brand directors of numerous renowned companies.

The Motorcycle Brand Contest of the German Design Council is a unique, international competition for outstanding brand, product and communication design.