IXON FORGE NEW AUSTRALIAN PARTNERSHIP | MANUFACTURER NEWS
Ixon and Cassons set to join forces after signing Australian distribution partnership
Ixon and Cassons have announced a new partnership that will see Cassons distribute the iconic brand throughout Australia from the 1st of September 2021.
With Cassons taking the distributorship for Australia, this will see the most comprehensive range of product to support the Australian Market. The Summer collection will see exciting new ranges over many price points that demonstrate the innovation of the Ixon brand. This offer covering all key category including Racing, Sport, Urban, Heritage, Adventure, Ladies and Youth ranges.
“Having previously worked with the brand and seeing the upcoming product additions, I am confident we will take the brand to new heights in the Australian Market. The brand is a global powerhouse, the product development, commitment to safety, quality and fit of product are the cornerstones of a brand that will grow its market share. Ixon have a great value product that our market expects, with price points and technical features that appeal to a wide range of riders . Having a brand supporting Australian athletes competing overseas such as Remy Gardner (Moto 2) and Josh Brookes (BSB Champion 2020), it has also not gone unnoticed the growing number of riders in the MotoGp paddock choosing Ixon. #Rideyourway a great statement in what the brand delivers the rider. We cannot wait to be representing the brand for Australia, the timing could not be better.” says Geoff Wood, General Manager at Cassons.
“IXON is about to write a new page of its history on the Australian market”! writes Sandrine Gaudillat, Export Manager at Ixon. “For us, the partnership with Cassons is above all a human venture and we are sure that this collaboration will be a sharing of skills, values and ambition. This company is indeed fully customer orientated. Its efficient sales organization, logistics, and know-how about apparel are for us the guarantee that customer service is their daily concern. This is of paramount importance. We strongly believe that their professionalism combined with our full support will definitely lead to success. It will allow Australian riders to enjoy IXON the best possible way and benefit from all assets the brand offers”.
“IXON is indeed supported by a group of 500 people, fully dedicated to performance and innovation. Thanks to its own factory in Cambodia, purchasing platform in China, Laboratory in France , the group has the right structure to cope with its development and guarantee the best service to its business partners”.
Gaudillat went on to say that “Each new collection is developed to bring on the market unique products, combining technicity and appealing design. Our goal is to meet consumer’s needs, wherever and whoever they are, in the full respect of our DNA. In a few months, no doubt our summer 2021 collection will blow you away”!
“IXON is also a major brand in the MotoGP world and in the major championships. Our IX lab in France, producing all the made-to-measure suits, and the IXON international racing service is doing their best, here again, to respond to our riders. We know how important racing is in Australia and cannot wait in satisfying the fans! Stay tuned !”