Honda leaves ASBK in a factory capacity for 2024.
Honda Australia has announced a withdrawal from the Australian Superbike Championship in a factory capacity for 2024. According to the company, this decision reflects Honda’s commitment to assessing and optimising its future motorsport engagement.
In a press release issued to AMCN, Honda Australia stated: As part of this realignment, Honda Australia and ER Motorsport will part ways, both sharing gratitude for the collaborative efforts and successes achieved together. The decision to amicably separate is rooted in the shared understanding of the dynamic nature of motorsports and the need for both parties to recalibrate their objectives.
Troy Herfoss won the 2023 ASBK title with Penrite Honda Racing
“While the decision to step back from the Australian Superbike Championship in a factory capacity this year is a challenging one, it is essential for us to redirect our resources and energy towards initiatives that align more closely with the evolving needs of our customers,” said stated Tony Hinton, General Manager of Powersports and Products at Honda Australia.
“We are very grateful for the success we have shared with ER Motorsport over the last six years, they have represented the Honda brand with passion, seamlessly run the team with professionalism and have secured results we are very proud of. We couldn’t have asked for a better way to finish the partnership than as the reigning champions.”
Deon Coote, Owner of ER Motorsport said, “It has been a privilege to run the factory Honda team, the success we have shared has been a highlight of my racing career. Our team raised the bar, and we were able to deliver top results right from the get-go, winning our first championship in our first year as a team.”
Troy Herfoss with Deon Coote, Owner of ER Motorsport
“Winning multiple championships on the Honda is something I’m proud of and even better to part ways while we are at the top of our game, you couldn’t script that better in my opinion. Thank you to Honda for the opportunity and we look forward to what is next,” added Coote.
Honda Australia says it will still be actively supporting select privateer efforts during the 2024 ASBK season.