Royal Enfield head honcho Siddhartha Lal today unveiled the all-new 2023 Bullet 350 and rode it off the off the production line of the Vallam factory, which is the home of the J-series 350 platform in Chennai.
Powered by the same Euro 5-compliant 349cc single-cylinder engine as the brand’s Hunter and Meteor models, it retains the classic Bullet styling iconic to the brand, right down to the stepped one-piece seat and the two ‘tiger eye’ parking lights flanking the round single headlight.

“The Bullet 350 is what made modern-day Royal Enfield possible,” Royal Enfield head honcho Sid Lal said at the unveiling. “This bike is what we want to retain as the core essence of Royal Enfield.”

Official specs are yet to be revealed, but it employs familiar componentry as used in other models in the 350cc line-up, such as the analogue speedo with LCD insert, switchblocks and the cutout for the firm’s Tripper navigation unit.
It’s suspended on a conventional non-adjustable fork matched to twin preload-adjustable shocks, rolls on a 19-inch front wheel and an 18-inch rear, and boasts a centrestand and the mandatory ABS.


First launched 91 years ago, the Bullet is the oldest continually produced bike in the world. No word yet on Australian pricing, though the factory did say delivery to overseas markets such as Australia won’t happen until much later in the year, possibly even the first quarter of 2024.