Citrus Media Privacy Policy (Australia – 2025)
1. Our Commitment to Privacy
At Citrus Media (ABN 44 140 352 254), referred to as “CM”, we are committed to protecting your personal information in accordance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth).
This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information. It applies to our print publications, websites (including third-party hosted domains), digital newsletters (EDMs), and advertising services.
2. Collection of Personal Information
We collect personal information for purposes including subscription management, marketing, advertising, competition entry, employment applications, and general communications.
Types of personal information may include:
– Name, address, email, phone
– Gender and date of birth
– Preferences, opinions, interests
– Interaction data from email and website activity
– IP address, cookies, device and browser info
Sensitive information is only collected with your explicit consent and is handled in accordance with legal requirements.
3. How We Collect Information
We collect information:
– Directly from you (via forms, subscriptions, EDM sign-ups)
– Automatically from websites and emails (cookies, tracking pixels)
– From third-party providers (e.g. gift subscriptions, partner events)
– Via programmatic advertising networks (see below)
4. Use of Personal Information
We use your information to:
– Deliver subscriptions, products and services
– Customise your experience on our websites
– Improve editorial and advertising content
– Contact you regarding CM services, offers or events
– Run competitions, promotions and surveys
– Track EDM engagement (opens, clicks, forwards, unsubscribes)
– Manage and report on advertising campaigns, including programmatic ad performance
If you choose not to provide requested information, CM may be unable to provide services or content to you.
5. Programmatic Advertising & Third-Party Data Use
We may participate in programmatic advertising platforms (e.g. Google Ads, Meta, third-party ad exchanges). This may involve the use of:
– Anonymous audience segments
– Retargeting and lookalike advertising
– Pixel tracking and cookie syncing
We do not share directly identifiable information (such as name or email) with ad networks unless you have provided explicit opt-in consent.
6. Email (EDM) Tracking
CM may track responses to EDMs to understand:
– Who opens our emails
– What links are clicked
– Time spent on landing pages
This helps us improve communication relevance. You may opt out of email tracking by unsubscribing or contacting our Privacy Officer.
7. Consent for Email Subscriptions
By subscribing to our email newsletters or entering promotions that require contact details, you consent to receiving marketing emails and newsletters from CM. You can withdraw consent at any time by clicking the unsubscribe link or contacting us at privacy@citrusmedia.com.au.
8. Disclosure of Personal Information
CM may disclose personal information to:
– Related companies
– Delivery agents and subscription processors
– Programmatic ad and analytics providers
– Email marketing platforms
– Contractors and service providers (e.g. IT, cloud storage, CRM)
Cross-border disclosure: Some service providers are based overseas. CM ensures that overseas recipients provide a level of privacy protection substantially similar to Australia’s.
9. Cookies & Web Tracking
Our websites use cookies and similar tracking technologies to:
– Remember user preferences
– Analyse site usage
– Support targeted advertising
You can disable cookies via your browser settings, but this may impact functionality.
10. Access & Correction
You may request access to your personal information or ask us to correct inaccuracies by contacting our Privacy Officer (see Section 12). We will respond within a reasonable timeframe and may charge a reasonable fee for extensive requests.
11. Data Security & Retention
CM takes reasonable steps to protect your data from misuse, interference, loss, and unauthorised access. Personal information no longer needed is securely destroyed or de-identified.
12. Contact Us
To request access, correction, or raise privacy concerns:
Privacy Officer
Citrus Media
PO Box 222
Earlwood, NSW 2206
Australia
Email: privacy@citrusmedia.com.au