Royal Enfield has become the top-selling motorcycle brand in New Zealand in June 2021 in the 250cc-1000cc category, and the brand says its retail footprint in the Asia Pacific has grown significantly in the past couple of years.

“We are absolutely delighted that we have become the number one midsize motorcycling brand in New Zealand,” Vimal Sumbly, Head Business APAC of Royal Enfield said. “Royal Enfield has intently focused on growing and leading the middleweight segment market across the world and becoming a truly global motorcycling brand.

“Since our entry in Australia and New Zealand, we have received great feedback and love from motorcycle enthusiasts. We are the guardians of what’s authentic and real for people who are trying to explore and discover themselves and the world around them. We have a strong customer base of over 8000 riders and achieving this feat is a clear testament of our growth as well as commitment to this market.

Royal Enfield on top main
Urban Moto Import’s Joseph Elasmar (left) with Royal Enfield’s Vimal Sumbly.

Royal Enfield’s local distributor, Urban Moto Imports (UMI), has built a robust network across key markets in Australia and New Zealand.

“We are truly proud of our association with Royal Enfield across Australia and New Zealand, whilst being able to share the same brand values,” Joseph Elasmar, CEO, Urban Moto Imports said.

“There is a bright future ahead for us, especially in the midsize motorcycle segment. Royal Enfield’s unique form of motorcycling is centred on the idea of an absolute connection between the rider, machine and the terrain they ride through. We call this ‘Pure Motorcycling’. The riders in Australia and New Zealand have witnessed and experienced the capabilities of Royal Enfield’s motorcycles and have given it their deserved admiration, supporting us with making it one of the leading motorcycling brands in the region.”

Joseph Elasmar was keen to point out that UMI was set to continue its growth strategy. “We will continue to build the Royal Enfield dealer network and welcome many more passionate riders to pure motorcycling,” he said.

Royal Enfield recently launched the Meteor 350 as well the a limited-edition Classic 500 Tribute Black in Australia and New Zealand.