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MOTORCYCLE OF THE YEAR UPDATE | News | SPONSORED CONTENT

AMCN is pleased to announce that Shannons Insurance will partner with Australia’s longest-standing motorcycle magazine for this year’s highly anticipated Motorcycle of the Year.

Shannons Insurance will partner with Australian Motorcycle News to present the 2021 AMCN Motorcycle of the Year.

Shannons is Australia’s leading insurance provider for motoring enthusiasts and is the perfect fit to present the highly anticipated AMCN Motorcycle of the Year award. AMCN is Australia’s most-read motorcycle magazine and earlier this year celebrated its 70th anniversary, marking it as the world’s oldest specialist print publication dedicated to motorcycle enthusiasts.

“As one of Australia’s leading motorcycle insurance providers and supporter of the wider motorcycle community, we are very proud to be associated with AMCN’s 2021 Motorcycle of the Year awards. These awards provide real insight and value to riders – helping them select the very best motorcycles on the market. We’ve had a long association with AMCN, who are leaders in their field, so we are in great company!”, Mark Behr, Shannons Insurance Executive Manager said.

The team at AMCN has dissected a long list of fantastic machines launched throughout 2021 and has chosen 10 of the most sought-after brand-new bikes, ranging from mid-capacity and big-bore nakedbikes to cruisers, and from adventure bikes to sports-tourers. The 10 bikes will be subjected to a three-day ride and strenuous testing for a chance at taking out this year’s coveted gong. Rather than comparing them directly with each other, the 10 finalists are judged against a set of five criteria and, at the end of the exhaustive process, the one that stacks up best will be awarded 2021 AMCN Motorcycle of the Year.

Full details of the testing process, and the announcement of the winning motorcycle, will be revealed in an unprecedented 32-page feature appearing in AMCN’s Yearbook, which will hit newsstands across the country on Thursday, 9 December 2021.

“We’re very excited to have Shannons Insurance on board as the official partner of the 2021 AMCN Motorcycle of the Year”, AMCN Editor, Dean Mellor said. “Having a partner like Shannons Insurance highlights the importance both the industry and our readers put on the outcome of the Motorcycle of the Year test. We are truly delighted to partner with Shannons Insurance for this year’s award.”

To request a motorcycle insurance quote, go to the Shannons website or call 13 46 46.