A new era beckons for two-wheeled racing as F1 owners set sights on expanding MotoGP’s global reach
Liberty Media’s ambitious acquisition of Dorna Sports S.L., the commercial rights holder of MotoGP, has moved one step closer to completion following unconditional clearance from the European Commission. The green light from Brussels was the final regulatory hurdle, paving the way for Liberty’s full entry into the world of premier motorcycle racing. The deal is expected to be finalised by or before 3 July 2025.
The transaction marks the beginning of a significant new era for both MotoGP and WorldSBK, which Dorna also manages, alongside other championships such as the FIM Women’s Circuit Racing World Championship (WorldWCR).
Liberty Media, the company behind Formula 1’s commercial success in recent years, will now look to apply its global media expertise to advance motorcycle racing’s commercial position, grow its international fanbase, and boost visibility across platforms.
“Today’s approval from the European Commission marks the final condition to closing Liberty’s acquisition of MotoGP. We are thrilled to officially commence Liberty’s partnership with Carmelo and his excellent management team,” said Liberty Media President and CEO Derek Chang. “MotoGP is a highly attractive premium sports asset with incredible racing, a passionate fanbase and a strong cash flow profile. We believe the sport and brand have significant growth potential, which we will look to realize through deepening the connection with the core fan base and expanding to a wider global audience.”
Dorna Sports CEO Carmelo Ezpeleta, who has led the organisation since 1998, will continue at the helm post-acquisition. Under Ezpeleta’s leadership, MotoGP has evolved into one of the most dynamic motorsports on the planet, blending premier racing with strong commercial appeal.
“We are very happy that the European Commission has approved the transaction. This is an important milestone confirming the even brighter future that lies ahead,” Ezpeleta said. “MotoGP is one of the most thrilling sports on Earth, and we look forward to accelerating the sport’s growth and expanding its reach to even more fans around the world. Liberty is the best possible partner for our sport and the entire community, and we are excited to create even greater value for our fans, commercial partners and everyone competing.”
Once complete, Liberty Media will hold an 84% stake in Dorna Sports, with MotoGP’s existing management team retaining the remaining 16%, ensuring a level of continuity as the series embarks on its next phase under new ownership.
Formula 1’s recent boom in mainstream popularity can largely be credited to a more dynamic and accessible media strategy, spearheaded by Liberty Media’s efforts since taking the reins in 2017. A key element in that success has been Drive to Survive, the hit Netflix docuseries that offers fans unprecedented behind-the-scenes access to the lives of drivers, team managers and the intense rivalries playing out in the paddock. This candid, drama-driven approach has helped reel in a new generation of fans—particularly younger and more international audiences—recasting F1 not just as a motorsport, but as a high-stakes, emotionally charged human drama.
While MotoGP has seen its share of popular documentary-style features, some fans and competitors lament that the current rivalries lack the heat and depth that once characterised the sport’s golden eras. With Liberty’s media savvy and reach, there’s a clear opportunity to reignite interest by giving fans greater behind-the-scenes access and humanising the stars of two-wheeled racing.
While MotoGP remains hugely popular, WorldSBK has plateaued slightly in comparison. With Liberty now involved, there’s also potential to inject fresh ideas into the series, which could include exploring new classes or negotiating returns to once-iconic WorldSBK venues.
Beyond storytelling, Liberty’s commercial muscle could bring improvements to MotoGP’s global visibility and event presentation. The company’s resources might be directed toward elevating broadcast quality and improving venues for fans, something that could be warmly welcomed at iconic circuits like Australia’s own Phillip Island. Cross-promotional and sponsorship opportunities will also be huge, with the world’s premier four-wheel and two-wheel racing series now managed under one roof. This alignment opens the door to collaborative events, unified sponsorship opportunities, and combined fan festivals.
Both MotoGP and WorldSBK stand to benefit benefit from the increased commercial potential, and all eyes will be on how Liberty Media will look to reshape and grow the series in the coming seasons.
