ITALIAN CULT BRAND LAMBRETTA TO ARRIVE IN OZ | Manufacture News | News
Iconic scooter brand Lambretta announces its arrival into the Australian Scooter Market
HISTORY OF LAMBRETTA
Italian born and bred since World War II, Lambretta bloodlines run thick with the true essence of Italian fashion and style, packed into the iconic scooter brand.
The name Lambretta comes from Lambrate, the suburb of the Milan where it all began in the Innocenti factory. Lambretta the brand name came from a mythical water spirit that was associated with the local river, which runs adjacent to the former factory.
Lambretta became a scooter icon right from the get go. First adopted as an affordable form of transportation in the 1950s, due to low running costs at a time and when manufacturing was in its recovery stage from the war.
In the early 1960s Lambretta Series 3 was embraced by the youth of the decade as part of the Modernist culture, earning the nickname the Mods.
As times changed, people’s wealth increased, small cars became more affordable, resulting in the demand for scooters to fall. Innocenti struggled through this period where it ended up closing its doors in 1972.
The Lambretta scooters continued to live on by being manufactured under license in a number of countries and under different brand names.
Today Lambretta has been re-released by Lambretta GmbH made up of a joint venture of Lambretta Consortium in Switzerland and Austrian KSR Group who have come together to develop the new Lambretta V-Special range.
The new range consisting of six models that have been be released at the ECIMA Milan Motorcycle Expo in November last year.
The new models have been specially designed by Austrian company KISKA, a highly regarded and world-renowned motorcycle design company that has done work with KTM, Husqvarna, CFMoto and now Lambretta.
KISKA went back to the roots of the brand to incorporate a modern interpretation whilst keeping true to Lambretta’s key heritage styling and features. Steel body, interchangeable side panels, iconic Lambretta ‘fixed’ front fender, aluminum highlights, modern LED lights and the use of iconic brand trademarks, the new V-Special range was born.
The range will initially have three engine sizes 50cc, 125cc and 200cc then plans to expand to a larger capacity 400cc as well as an electric variant.
Inspired by the aeronautical industry interchangeable double layer side panels are a key feature on the new models. Customers will be able to select a range of different side panel styles, shapes and colours to mix and match and create their very own personal scooter, a unique feature for the brand.
For the die-hard fans the company is also looking at reintroducing the iconic GP and SX classic Lambretta models at a later date.