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19 June 2016

Museum No 6. MORBIDELLI MUSEUM

Giancarlo Morbidelli’s private collection can be found in Pesaro on Italy’s Adriatic coast. As you enter the large, modern museum two bikes flank the stairs leading to the viewing area overlooking the collection. On the left is the first motorcycle Morbidelli built, in 1967,

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18 June 2016

WORLD LAUNCH: Pirelli Diablo Rosso III- Devil’s grip

The tyre business is a cut-throat world of fierce competition between the mega-brands, and intelligent product strategies are important to keep ahead of the game. Superseding a highly successful model of tyre with a new one is a risky move, and requires solid reasoning, not to me

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18 June 2016

MUSEUM No.05 THE MUSEUM OF MOTORCYCLES AND MOPEDs DEMM

The DEMM company was split off from the parent group OPRAM (founded in Milan in 1919) in 1928.  The name came from the three owners - Giacomo Daldi, Dino Daldi & Luigi Matteucci (Daldi e Matteucci Milano). The company made industrial components including gears, machine tool

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17 June 2016

MOTORCYCLE MUSEUM WORLD TOUR MUSEUM 04 LAVERDA MUSEUM

Dutchman Cor Dees has long been a fan of Laverda, and his collection of over 80 bikes and items of agricultural equipment, brochures, film and print documentation are on display in a purpose-built facility outside the rural Dutch town of Lisse, about 40km from Amsterdam. Cor has

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15 June 2016

MOTORCYCLE MUSEUM WORLD TOUR MUSEUM No 3 CASA LAMBRETTA

Casa Lambretta is a tribute to the dedication of one man, Vittorio Tessera, and his love of all things scooter – particularly the products of the Innocenti company. Vittorio fell in love with Lambrettas at 15, opened the first scooter restoration business in Italy four years

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15 June 2016

MOTORCYCLE MUSEUM WORLD TOUR MUSEUM No 02 BARBER VINTAGE MOTORSPORTS MUSEUM

It’s big. Really big. Five levels and 13,500 sq metres make it officially the world’s biggest motorcycle museum, and a new building with 8500m2 more space will be added in October.

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13 June 2016

MOTORCYCLE MUSEUM WORLD TOUR - No1. The National Motorcycle Museum

No. 1 NATIONAL MOTORCYCLE MUSEUM OF AUSTRALIA

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30 May 2016

Metzeler Roadtec 01 Tyre Launch

Metzeler’s new Roadtec 01 tyres are the German company’s replacement for the popular Roadtec Z8 sports touring tyre. The designation of 01, as apposed to using Z9, indicates this is an entirely new ty